SOCIAL MEDIA IS A GREAT TOOL FOR PEER-TO-PEER FUNDRAISING. THIS TOOLKIT INCLUDES SOCIAL MEDIA TIPS AND SAMPLES TO SHARE WITH YOUR CIRCLE!

MESSAGING TO KEEP IN MIND

Below are some talking points to get you started on drafting your posts! You can also copy & paste one of our pre-written messages further below.

TALKING POINTS

CCAN’s 5K For The Planet is our big peer-to-peer fundraising event in central Virginia - we’re excited to give our members an in person way to get involved in fundraising!
The funds raised will power our campaigns to move our region and the country off of planet-warming fossil fuels and toward clean energy and transportation. Here’s a link to see some of our latest victories.
The funds we raise through this 5K will help us reach more people and take on new fossil fuel fights.
Through participant outreach, we have a goal of raising thousands of dollars that CCAN can use to help secure climate victories in our region.
The event will be a fun way to get outside and get moving - plus you’ll be making a difference while you do it!

SOCIAL MEDIA TIPS

Create a Facebook Fundraiser! Be sure to include your name and “5K for the Planet” in your fundraiser title, set the end date for one week after the 5K, and personalize it for why you are breaking a sweat for climate solutions.
Make posts about everything from recruiting your friends to register, to saying thanks for donations (be sure to tag people), to how you’re preparing for your run or walk!
Add photos, graphics, GIFs, and videos to make your posts stand out. Here’s when I think you should post:
INITIAL POSTS: Right after you register.
AWARENESS: Throughout the time between registration and the 5K, try to get your followers to join in, too!
REMINDERS: Keep that content going so you can fundraise to meet your goal and beyond! It usually takes THREE asks for people to donate.
THANK YOU’S: Thank people who have already donated and tag them in your posts.
ONE WEEK AWAY POST: April 5
ONE DAY AWAY POST: April 11
Always include a link to your personal fundraising web page or your Facebook fundraiser.
Click “Social Media” on the left side of your Racer Dashboard, and you’ll find links for your personal fundraising page.
REMEMBER: Asking for donations is never easy, and it can leave even the most outgoing person with shaky knees. But the number one reason that people give is because you asked! Your circle is often looking for an opportunity to support you or a cause they care about, but aren’t sure how to make an impact. Asking them to support you allows them to do both! Your passion and enthusiasm for fighting climate change are your best assets. And remember, on average, you will have to ask someone THREE times before they donate - we’re all forgetful!
Sharing posts from CCAN is another great way to keep your friends and followers updated on the work they’re being asked to support. And it’s easy because we post the content - all you need to do is share and include your unique fundraising link!

SAMPLE SOCIAL MEDIA POSTS

I’m running the 5K for the Planet on April 12th in support of climate action and the Chesapeake Climate Action Network! But before I hit the pavement, I need help reaching my fundraising goal. Will you donate today? Every bit counts - $5, $25, $100 - every dollar makes a difference! [Insert your unique fundraising page link]
Just signed up for the 5K for the Planet to support @ChesapeakeClimate! Now, I need your help to reach my fundraising goal. Please donate to my page today! [Insert your unique fundraising page link or Facebook fundraiser]
Want to support a good cause? I'm raising funds for the Chesapeake Climate Action Network’s climate campaigns by running a 5K for the Planet! You donate. I run. Will you support me sweating for climate action? [Insert your unique fundraising page link or Facebook fundraiser]
I’m running for our climate! Will you join me by supporting my 5K for the Planet as I fundraise for @ChesapeakeClimate climate action campaigns? [Insert your unique fundraising page link or Facebook fundraiser] #5KForThePlanet
Hi friends! On April 12th, I’ll be running 5K for the Planet to fight climate change with @ChesapeakeClimate. Will you donate to support my run? When you donate, you’re taking climate action in VA, MD, DC, and beyond! [Insert your unique fundraising page link or Facebook fundraiser]
This April, I’m excited to lace up for @ChesapeakeClimate’s 5K for the Planet! Please support me and this important work by donating to my fundraiser: [Insert your unique fundraising page link]
Are you ready to take action for the planet? I am! Help me reach my fundraising goal as I run for a good cause at the 5K for the Planet! [Insert your unique fundraising page link]
Young or old, fast or slow - let’s go! Join me for the 5K for the Planet on April 12th in Bryan Park, Richmond. I’ll be running to protect our climate! Will you support my fundraiser by donating to my 5K? [Insert your unique fundraising page link]
My 5K is just XX weeks away, and I’m $XX away from my fundraising goal for @ChesapeakeClimate. Will you support my run and climate action today by donating? [Insert your unique fundraising page link]
I’ve signed up for the 5K for the Planet with @ChesapeakeClimate! I’ll be running for a healthier planet - can you help me reach my fundraising goal? Every dollar makes a difference! [Insert your unique fundraising page link] #5KForThePlanet
Who’s ready to run for climate action? I know I am! Join me at @ChesapeakeClimate’s 5K for the Planet or support my run by donating. If running isn’t your thing, help me reach my goal, and I’ll run for both of us! [Insert your unique fundraising page link] #5KForThePlanet

HOW TO USE OUR GRAPHICS

Click on most images and you will see a link - click on those links and you will be taken to a Google folder or page to download the graphics. Once you have downloaded the graphics on your phone or computer, you will be able to share them on your social media and in text messages, or even in emails.

USE OUR GRAPHICS IN YOUR POSTS!!

CLICK ON A GRAPHIC TO DOWNLOAD

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